Master the OGILVY Score

Most businesses guess on ad copy by gut feel. You tweak headlines, swap offers, and hope for the best—but without a clear rubric, you’re flying blind. After testing dozens of campaigns, I distilled David Ogilvy’s timeless principles into a simple scoring model you can apply to every ad. I call it the OGILVY Score.

Here’s how it works: O-G-I-L-V-Y is an acronym. Your ad needs to nail each element:

• O: Offer clarity. Is your core promise crystal clear?

• G: Grabber (headline). Does it stop scrollers in their tracks?

• I: Insight-driven. Is it built on real customer pain points?

• L: Language. Is your copy simple, conversational, and memorable?

• V: Value proposition. Are the benefits front and center?

• Y: You-centric. Does it speak directly to “you,” the reader?

Real example:

I ran my latest Facebook Ad through the WriteConv AI agent, scored it with the OGILVY framework, and got actionable rewrites on my weakest element (Offer clarity). Within 48 hours, my click-through rate jumped.

The process is simple:

1. Score your ad with the OGILVY model.

2. Optimize the lowest-scoring element using WriteConv’s AI suggestions.

3. Test & scale the winning variation.

As promised, Ogilvy-level ads in under a minute.

Ready to boost your OGILVY Score and sales?
👉 Try the WriteConv AI Ad Agent free at writeconv.com

Sell Smarter,
Adi

P.S. – Your face when you see your OGILVY Score hit 6/6…

P.P.S. – Got questions on the OGILVY Score? Just hit reply—I’ve got you.