- Position & Pitch
- Posts
- One constraint
This week, I made real progress.
Not by working harder. Not by overthinking.
But by doing one thing:
I treated focus as my biggest constraint. And fixed it.
A few nights ago, I picked up The Goal by Eliyahu Goldratt.
Goldratt boils business success down to one word: focus.
Find the bottleneck, fix it, and everything else improves.
Then I thought about Elon Musk.
During Tesla’s production hell, he slept on the factory floor, attacking one problem: production. No distractions. No side quests.
Peter Thiel says the same thing:
“You only ever get one big thing. The more you spread yourself out, the less likely you are to do anything well.”
Even Steve Jobs echoed it:
“I’m as proud of the things we didn’t do as the things we did.”
So I asked:
What’s the one constraint holding my business (SaaS) back?
The answer? Focus.
I was doing a little bit of everything—writing content, tweaking features, researching. But none of it mattered if I didn’t get the funnel live.
So I killed all the distractions.
And the result?
I shipped the funnel before it felt “ready” or “perfect.”
It doesn’t do everything, but it’s live.
And that single act moved the needle more than 4 weeks of busy work.
If you’re stuck:
Find your constraint. Fix only that.
Ship before you’re “ready.”
Perfection is just procrastination in disguise.
Best,
Adi