- Adi Oran
- Posts
- Pick Your Winning Edge
Words I like: How to stay poor → Keep shiny objects everywhere.
WriteConv Minute: The 4 Winning Paths
Most companies spread themselves thin, tweaking every angle instead of mastering one. But there are only four true edges that deliver breakthrough results. Choose one and leave 99% of competitors in the dust.
Winning by Velocity: Outsprint Everyone or Be Left Behind
Customers crave instant gratification—waiting is the enemy. Slash delays between ad click and conversion by refining every step of your funnel. Pre-build templates, batch-create creatives, and automate follow-ups so prospects move from awareness to action in record time. Think of how Amazon rewrote expectations not by carrying better goods, but by getting them to your door before anyone else. When your ads promise speed and your processes deliver it, you win mindshare and wallet share simultaneously.
Winning by Certainty: Turn Anxiety into Premium Profits
People pay more for guarantees—certainty trumps bargain hunting. Make your Facebook ads unassailable by showcasing bulletproof testimonials, transparent case studies, and ironclad refund policies. When your messaging removes doubt—“We’ll cut your ad waste in half or we work for free”—prospects will choose you over a cheaper, unknown alternative. Convince them that failure is off the table, and they’ll gladly invest more.
Winning by Price Mastery: Undercut Without Undercutting Yourself
Cheap alone can’t be your identity—unless you’ve built a machine to profitably sell low. Use AI-driven optimization, offshore talent, and lean testing to push your cost per lead down while maintaining conversion rates. The victor isn’t the lowest price; it’s the one who can sustain margins at low price points. Picture Walmart: they’re relentless on costs so they can own “cheap” without collapsing their business.
Winning by Effortless Value: Make “Easy” Your Greatest Asset
“Easy” isn’t a feature—you earn it by eliminating every point of friction. Audit your entire user journey, spot every obstacle, and remove it. Simplify signup flows, pre-write ad copy for clients, or build one-click dashboards that make campaign monitoring a breeze. When prospects see your offer as the path of least resistance, they’ll choose your ads over any that demand even a sliver more effort.
You only need to excel in one of these four to dominate. Pick your edge, hone your processes, and craft your messaging around it. Then watch as customers flock to the brand that solves their problem in the precise way they value most.
As promised—money in under a minute. Want to discover which edge will supercharge your Facebook Ads?
Best,
Adi