Building authority can feel impossible, especially when starting out.

You might think sharing personal stories or insights will get you noticed, but here’s the truth: people don’t care about you.

Not yet, at least.

Instead, focus on what matters: the status of those who already have the audience's attention.

The secret is simple.

Instead of struggling to establish your own authority from scratch, mount the coattails of those who have already earned respect in your field.

Find figures in your niche who command attention.

This issue explains how to do just that.

*Read to the end to discover how I’m putting the lessons from the greats into action and sharing them with you.

Value Gained

You will discover how to build your own authority by sharing narratives about established figures.

You’ll learn to connect with your audience through stories that resonate, helping you become a recognized voice in your field.

Why it Matters

In content creation, authority translates to trust.

If your audience trusts you, they’ll engage more deeply.

Gaining authority early on can help you establish a strong foundation for your brand.

Why Most Writers Fail

Many writers make the mistake of thinking their personal experiences alone will earn them credibility.

They believe sharing opinions will get them noticed.

They often ignore the heavyweights in their niche that could help them gain visibility.

• They don’t leverage established authority figures.

• They miss out on meaningful connections.

• They overlook the power of relatable narratives.

Learn and Share The Greats

• Why focusing on others can propel your authority.

• Steps to identify and write about influential figures in your field.

• How to weave your voice into existing narratives for authentic engagement.

If you’re ready to stop spinning your wheels and start building authority, read on.

Why Focusing on Others Can Propel Your Authority

Building authority isn't just about you; it’s about others, too.

When you share stories about well-known figures, you're using their credibility.

This strategy helps you tap into established audiences.

People are drawn to familiar names.

It builds immediate trust.

Look for leaders, influencers, or brands in your niche.

Study their journey and achievements.

What lessons can others learn from them?

Highlight their struggles and triumphs.

When you connect these narratives to your own voice, you create a bridge.

An audience will begin to see your value.

Takeaway: Amplifying existing authority enhances your own. You become a guide, helping your audience navigate the landscape of proven success.

Steps to Identify and Write About Influential Figures in Your Field

Finding the right figures takes effort but pays off.

Start by researching your niche.

Look into who’s winning awards or gaining press coverage.

Next, check social media.

Who do people follow and engage with?

Read their articles, watch interviews, and note common themes.

What motivates their audience?

Consider how you can introduce their ideas within your work.

Craft compelling headlines that resonate with their audience while infusing your perspective.

This mix of familiar and fresh will catch eyes.

Takeaway: Positioning influential figures as part of your narrative builds bridges. You gain credibility by association and keep your audience engaged.

How to Weave Your Voice into Existing Narratives for Authentic Engagement

Your voice matters, even amidst established narratives.

Use your style to create interest.

Focus on authentic personal reactions or interpretations of these stories.

How do they relate to your journey?

Which personal insights can you offer?

Readers need to feel your vibe.

Increase engagement by asking for their views on the shared stories.

Invite interaction.

This engagement fuels deeper connections.

They’ll see you as an accessible expert, not just someone regurgitating facts.

Takeaway: Blending your voice with established narratives creates a unique perspective. Your audience feels valued, fostering loyalty and trust.  

Call to Action:

Now it’s time to put what you’ve learned into action!

Your Challenge:

1. Identify Three Influential Figures: Research and select three credible figures in your niche who resonate with your goals.

2. Craft Their Stories: Write a brief narrative or summary about each, focusing on key lessons or insights.

3. Intertwine Your Voice: Add your thoughts. How do their stories align with your journey? Share a personal insight.

4. Publish and Promote: Post your content on your preferred platform. Encourage your audience to engage with their stories.

Conquer your authority challenge.

Bounce off those who are already recognized.

Your journey begins with their insights!

I wrote the below threads with an Authoritative Story AI Flow.

You can too!

Click to write your story

Noah Kagan Thread (with a personal experience of mine):

Naval Ravikant Thread:

Gary Halbert Thread:

I hope this is helpful. And I hope you have fun writing with AI!

P.s. This week, I created a system.

Tested and gained 2 new subscribers on day one!

Great initial signal.

Will share more soon.

Adi