You're spreading yourself too thin.

Trying to be everything to everyone? I know I have. It's easy to get caught up. So many shiny objects.

Here's the hard truth:

The most successful creators and entrepreneurs don't try to be generalists. They double down.

Only so much time to be the best.

Their unique strengths and become known as the go-to experts.

This is how you build a passionate audience, charge premium prices, and scale your business in a meaningful way.

Today, let’s identify and own your niche superpower. That 1-2 word brand positioning that will make you unforgettable online.

That’s right 1-2 words.

• Why trying to "kinda do it all" is killing your growth

• How to choose a niche that energizes you (not boxes you in)

• Specific examples of powerful 1-2 word positioning

Read more if you're feeling scattered and struggling to gain traction:

5 Steps To Discover Your Profitable Niche With Minimal Effort

Even if you have a million different interests and ideas, you can still zero in on that 1-2 word brand positioning that will allow you to stand out.

Step 1: Make a list of all your interests, skills and experiences

Don't filter yourself yet.

Just do a brain dump of everything you're curious about or have explored, from hobbies to education to past jobs and more.

Even better if you were paid for them.

Step 2: Look for patterns and intersections

Which topics or areas seem to be recurring or overlapping?

Circle any clear themes that emerge.

Step 3: Narrow it down to 1-2 words

Get ultra-specific here.

What are the 1-2 words that best capture your unique perspective or approach within those themes? Ask AI to suggest 10.

Don't be afraid to create your own mashup term.

Mine is Authentic AI.

Step 4: Validate your niche

Do some basic keyword research to ensure there's demand and opportunity in this space.

You want a nice balance between passion and profitability.

Market first.

Step 5: Start owning that positioning

Update your online bios and messaging.

Reinforce this 1-2 word brand. Create content that cements your expertise in this niche.

Stay laser-focused.

Here's what you learned today:

The power of a strong 1-2 word brand positioning

• How to identify your unique niche superpower

• A 5-step process for validating a profitable niche

• Don't let yourself get spread too thin.

The riches are in the niche! Take some time this week to go through these steps and get clear on how you want to be known.

And if want to write more in your niche try OranFlow to write authentically with AI.

PS...If you're enjoying Authentic AI Advantage, please consider referring this edition to a friend. They'll thank you for helping them write more authentically with AI.

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