A few months ago, I kept running the same paid ads with no results. I thought putting my offer out there was enough, but people just kept scrolling past.

If you struggle with writing one-offs and going from stranger to known, you're not alone.

The Wasted Lead Gen Trap

Paid ads can quickly become a money pit if you're not capturing leads effectively.

No way to help and provide value. Wasting your paid ads budget on people who don't convert.

"If you're not selling hard, you're leaving money on the table!"

But pushing offers on strangers is a surefire way to get ignored.

I used to sell hard.

Thought I needed to push my offer. Paid ads got nowhere because people didn't know or trust me yet.

When Connection Beats Conversion

Here's how I think about improving lead capture:

Identify your audience's biggest pain point or desire

Offer a free, valuable piece of content related to that problem

Include a clear, low-friction call-to-action in your ads

For example:

Not Effective: Spend $500 on an ad for your $997 course

More Effective: Spend $35 promoting a free video training series, capturing emails

Even Better: Retarget the video series viewers with a paid webinar/challenge

The beautiful part about focusing on connection over conversion is that:

• You build trust and authority before selling

• You qualify higher-quality leads

• You create multiple touchpoints for nurturing

That’s why I’m using WriteConv AI agent.

To nail this process every time. It optimizes my ad's call-to-action for maximum lead capture based on proven marketing frameworks.

Your Challenge This Week:

Identify one paid ad you're running that's all about selling.

Update the ad with a free content offer and a clear call-to-action.

Compare lead capture before and after.

And that's all for today.

See you next time,

Adi

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