Writers! What's your biggest challenge?

Here’s how AI solved mine!

Are you stuck talking about features?

Do you struggle to highlight the real value?

You’re not alone.

Many writers face the same challenge.

Selling benefits is tough.

You might say, "I’m offering 2TB of cloud space."

But what if you said, "Store a lifetime of memories without ever running out of room"?

See the difference?

AI can make this shift easy.

I used to write about my interests and failed.

I love AI. Not just the prompting.

Yes, the technicals of Large Language Models, Retrieval Augmented Generation, and Agentic Workflows...

I wrote about the features and technicals of AI and self-attention.

I failed.

You need clarity.

That’s the key to standing out.

You shouldn’t just share what you’ve got.

You’ve got to show how it helps.

AI doesn’t just automate your tasks.

It augments your writing.

Value Gained

This newsletter dives into turning features into benefits with AI.

Why it matters

Every reader asks:

“What’s in it for me?”

When you share the benefits you show you understand your reader.

It builds authority and trust.

Writers who communicate effectively capture attention.

You can’t afford to confuse your audience.

Why Most Writers Fail

Writers focus on what their offer is, not what it does.

This leads to missed connections and lost clients.

You want to celebrate authenticity but struggle with what that means with AI.

Imposter syndrome creeps in.

Client feedback weighs heavily on your mind.

All those thoughts can drown out your message.

AI helps focus your thoughts, shifting your narrative.

Great writing is foundational.

With AI you're on solid foundations.

Here’s what you’ll read about:

• Understanding the difference between features and benefits

• How AI detects where features are over-emphasized

• AI helps you improve your audience connection highlighting benefits

You can build authentic connections, even in a crowded market.

Ready to rewrite your story?

It’s time to transform your writing for good.

With the right focus, you’ll see more than just words.

You’ll find connections that lead to monetization.

Let’s go.

Understanding the Difference Between Features and Benefits

Imagine this...

You just launched a new product.

It’s crucial to convey its value.

But what’s the best way?

Talk about benefits, not features.

Features are what your product has.

But benefits explain what it does for the user.

Think of it this way:

Features are the engine.

Benefits are the ride.

When you sell benefits, you resonate.

You create an emotional connection.

Your audience sees themselves in your message.

Research shows that 83.2% of content marketers will use AI by 2024.

AI shows how to highlight benefits.

Don’t just say what you have.

Show how it impacts lives.

That’s where the magic happens.

How AI Detects Where Features Are Over-Emphasized

Using AI can pinpoint where you’re leaning too much on features.

Tools analyze your copy.

They suggest shifts to highlight benefits instead.

The result? A more engaged audience.

Feedback from early AI adopters shows an increase in clarity.

When writers focused on benefits, they saw higher conversion rates.

AI brings efficiency.

You’ll catch missed opportunities.

This is not just tech. It’s a writing partner.

Humans have long struggled with empathy in messaging.

AI provides real-time insights you can use to connect at scale.

It helps you replace jargon with clear, relatable language.

The result is content that interacts, not just informs.

AI Helps You Improve Your Audience Connection Highlighting Benefits

Connecting with your audience isn't just important—it's essential.

Here’s how AI can help you bridge that gap.

By fine-tuning your messaging, AI enhances this connection.

Share specific benefits, and you invite trust.

For instance, instead of saying, “Sign up for a newsletter,” try, “Get exclusive tips that transform your writing.”

This shift can change user behavior.

The connection you build draws them in.

You can turn AI from a tool into a storyteller.

The AI analyzes data and helps shape your narrative.

It's an invaluable partnership that leads to authenticity.

Call to Action:

Ready for your challenge?

Let’s implement these insights.

Here’s what you need to do:

1. Write down three features of your product. 

2. For each feature, brainstorm at least two benefits.

3. Use AI tools to analyze your copy for clarity.

4. Revise the messaging to highlight benefits over features.

Transform how you communicate.

Make those benefits shine.

You’ll see your writing take new form.

Go for it!

Writers, feeling stuck?

AI's got your back.

I'm offering a tool that helps turn features into benefits and learn which click most.

Want to boost engagement? Grab and test OranClick for free.

Your audience is waiting!

I hope this is helpful. And I hope you have fun writing with AI!

Adi