Raw talent is the most overrated attribute of successful writers.

I used to think being a great writer was all about natural ability and creative genius, until I discovered Eugene Schwartz's $54 million secret to copywriting success. After spending years struggling to find my voice and wondering if I had what it takes, I realized I was focusing on the wrong thing entirely. The real difference-maker isn't talent – it's something much more accessible to everyone.

Today, I'm breaking down the counterintuitive approach that helped one of history's highest-paid copywriters dominate his field, and how you can apply it to your own work.

• The "assembly" method that makes writer's block obsolete

• Why knowing your offer beats being a talented writer

• The surprising power of rigid routines in creative work

Let me share something that changed everything for me...

If you're a creator trying to build an audience and monetize your expertise, but feeling overwhelmed by the pressure to be "talented enough," this newsletter is for you:

3 Ways to Outperform More Talented Writers Even if You're Just Starting Out

To become the best writer in your space, you need a system that doesn't rely on natural ability.

Here's how to build one:

1. Master Your Material

The best writers aren't the most eloquent – they're the most knowledgeable.

Spend 80% of your time researching your offer, audience, and market. Know every feature, benefit, objection, and desire. I recently started using OranClick to track which topics and themes get the most engagement from my readers – it's helped me focus my research on what truly matters to my audience.

When you truly understand your subject, the words flow naturally.

2. Embrace Assembly Over Creativity

Stop trying to be creative.

Instead, collect proven phrases, structures, and ideas from successful examples in your field. Create a swipe file of effective copy. Your job is to assemble these pieces in new ways, not reinvent the wheel. By tracking which elements resonate most strongly. I was surprised to learn my "how I" outperforms “how to” sections and are getting me 3x more engagement.

You can build a library of proven approaches.

3. Build an Iron-Clad Routine

Creativity doesn't strike randomly – it shows up when you do.

Establish fixed writing times and stick to them religiously. Eugene Schwartz wrote in 33.33-minute blocks with strict breaks. Find your rhythm and make it non-negotiable. Since implementing this approach and measuring my output, I've seen my content's engagement steadily climb.

That's it.

Here's what you learned today:

• Deep knowledge of your offer beats natural writing talent

• Great copy is assembled from proven pieces, not written from scratch

• Rigid routines create reliable creativity

Start by spending the next week doing nothing but researching your offer.

Document everything you learn.

Watch how your writing transforms when you know your subject inside and out.

Tell me what you thought of today's email.

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Best,

Adi

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And whenever you are ready, try OranClick (FREE) to start tracking what resonates with your audience.