The $3.5M Violinist Nobody Heard

How context changes everything (and why your positioning matters more than your product)

One constraint

Move the needle

What if onboarding could fund itself?

My new experiment

it’s Challenge Day

this guy gets it

what if it does work?

so what?

You can do it.

Snowballing

Pick Your Winning Edge

Dominate Facebook Ads

Segment Smarter

Boost Your Facebook Ad Profits

Stop Guessing. Start Measuring.

Find Your Winners in Paid Ads.

Master the OGILVY Score

Write Ads That Sell.